Instagram boasts 15 times more engaging than Facebook, Twitter or Google+. What was before a simple photo sharing application is currently a key deals channel. In this article you’ll find how to Promote your products on Instagram and to reach new customers.
1. Image content
Products that create a distinct improvement in some way can be displayed in “before-and-after” photos . Additionally, always make sure to post a mix of products and fun stuff, like photos of employees, events, or relevant memes to give your customers a behind-the-scenes look into your business.
2. Using hashtags
In case you’re simply beginning with Instagram, ensure your presents are “public” display so you can add hashtags to your photographs and recordings. Keep in mind that you can utilize numbers and letters, however no spaces or extraordinary characters, and you are permitted to include up to 30 tags on a post.
As a general rule, it’s always good to think about what your target customer would be searching for and try to use those keywords as your hashtags.
3. Promoting your post
Posting images of your new product is great, but it’s insufficient to drive sales. Despite everything you’ll have to work to advance it and get seen by both existing and potential customers. Perhaps the most important tip is to remember to engage with your followers. Post remarks on their pictures once in a while and respond to all comments left on yours. Product specific inquiries (e.g., colors, sizes, shipping, gift wrapping, etc.) from followers can also be useful in creating an FAQ for your online store.
4. Image quality and design
Your product image should be high caliber. In any case, that does not mean you have to put resources into a top of the line camera to accomplish this impact. Most cell phone cameras will work fine and dandy, as long as the photograph isn’t foggy. There are additionally countless applications that can upgrade your images.
5. Interact with Others on Instagram to Grow Your Following
If you’re already posting follow-worthy content then start liking, commenting and following others. The more dynamic you are, the more uncovered your username/account is to the owner and owner’s followers.” So look well known hashtags and like away! Compose complementary comments on people groups post .
6. Don’t over post
As per Carly Keenan of 435 Digital, “You don’t have to post on Instagram consistently. f you start posting a lot, you might over-saturate your followers’ feeds, and you would prefer not to compel yourself into the noise too often.”
7. Highlight Social Proof
Social proof is an intense mental marvel where individuals accept the activities of others reflect the correct behavior for a given situation. For instance, if your friends or family suggest an item, you’re more likely to choose that product over another.
Almost 63% of customers say they will probably buy from a site if it has some form of social proof like product ratings and reviews. Item surveys are 12 times more trusted than item portrayals from makers.
8. Spotlight New Products
Your Instagram profile is a prime channel for direct marketing and a perfect way to show off your new products. It is important to establish healthy audience and regularly highlights new and exclusive products to drive more sales.
9. Work With Popular Instagrammers
One of the most effective ways to grow your Instagram community is to ask a heavy-hitter in your niche to feature your product. Not at all like the past strategies, this one more often than not has a publicizing cost related with it—either payment or sending products for review—but the results can be dramatic. To locate the biggest records in your niche, utilize Instagram’s hunt capacity and sort in watchwords, hashtags and company names. When you find and take after an expansive record, Instagram will give you a list of similar users you can follow.
10. Post at Peak Times
When thinking about the frequency of your posts, consistency is vital. Set an underlying example for posts in the first place and stay with it. Accounts that suddenly cut back on the frequency of their posts on Instagram can lose followers quickly.Seasonal and occasion posts can likewise help deals. Bucci’s Bridal gained by prom season by posting dress photographs in October and utilized hashtags like #prom2015 and #newprom. You can likewise build excitement by posting a photo before the item is actually available, also known as a ‘tease image‘.