How to Tame Social Media for Your Business
With the ever rising number of online customers and steady increase in the social media users businesses need to turn their marketing efforts towards these podiums, since, they are potent in all respects in targeting and anchoring the customers cheaply yet effectively.
To tame the social media to make your business prosper this is what you need to keep in mind:
Promote your brand or business
Make your brand visible to the online population by creating a page on Facebook, making an account on Twitter and tweeting about your business, uploading images from your website on Pinterest or inviting people into your LinkedIn or Google,Hangouts circles. Use your company’s logo for your display image. Make a blog about your business and write relevant and interesting content on regular basis. Incorporate links to your social media pages in your blog and encourage the readers to follow you there. Remember to put fresh and unique content to keep the readers interested to help your business to expand.
Advertise your product or service
Let the people know about your product. Talk about it on your blog. Keep your tone excited and promising and describe in detail all the features and advantages of the commodity. Tame the social media for your business by putting there a link to your YouTube ad. You can tweet about your product, share it on your online circles and request your friends on Facebook to promote it. Also like, share or tweet about others’ products or other vendors’ pages too to get you theirs’ in return in addition to their followers and fans.
Find out the opinion about your customers
This is the advantage of a social media platform that you can get the feedback of the customers at no extra cost and most importantly while advertising! The advantages of getting their feedback are that you will be able to know if your product is working or not, give them a more personal feel thus gaining their trust and while they are giving their feedback they will automatically contribute in advertising your product and for free! You can do all this by encouraging them to comment, like or retweet your content. You request them to share your content in their social media groups and also to rate your product.
Attract new customers
Social media is a great aid to lure new customers and generate lead. You can automatically win new customers when you provide an open discussion platform such as in a Facebook fan page since this provides them with a more comfortable zone to ask questions and get answered. You can advertise on these media at a very low cost and target the niche where you wish to market your product. You can also announce new product launches, ongoing sales, give attractive discounts and start online campaigns or competitions.
Make your Customers a part of you
When you work on making relationships with your customers on casual scaffolding offered by the numerous social media and cater to their needs, listen to them and solve their issues, besides providing them with excellent product or service, you are intent to build stronger relationship with your customer and in effect destined to take your business to new heights.